Why Sports? FedEx on Brand Values and the Win-Win in Sports Marketing
MIAMI, DECEMBER 2007 - Large corporations spend tens of millions of dollars of their marketing budget on sports sponsorships, and there is no slow-down in that kind of spending anywhere in sight.
Why? Clearly, visual association with international sports events brings a sponsoring company high visibility and brand exposure. When done ...
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FedExCup Tees Off its First Tee Sponsorship
On July 31, 2007, FedEx officially launched its sponsorship of The First Tee organization at Firestone Country Club in Akron, OH. This sponsorship is part of its overall support of the FedExCup and its premier sponsorship of the PGA TOUR. Virginia Albanese, CEO of FedEx Custom Critical, represented FedEx at the event, ...
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