Marketing and Advertising
FedEx is known for our award-winning advertising and prestigious sport sponsorships. The reliability, speed, leadership, excellence and global reach that characterize FedEx are reflected in our sponsorships and emphasized in our advertising.
Advertising
Demonstrating FedEx’s reliability by sketching entertaining caricatures of the business world has been the strategy of some of our best-known ...
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FedEx China Launches Live to Win Campaign to Support China Badminton Team Success
BEIJING, Dec. 27, 2007—FedEx Express (FedEx), a subsidiary of FedEx Corp. (NYSE: FDX) and the world’s largest express transportation company, joined with the China National Badminton Team (CNBT) today to announce the launch of a new branding cooperation campaign namedLive to Win. The new initiative builds on the leadership of ...
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FedEx and NBA Extend Strategic Marketing Alliance
International NBA Stars Luol Deng, Manu Ginobli, Steve Nash, Tony Parker, and Peja Stojakovic to Serve as Global Endorsers
NEW YORK, Nov. 1, 2007 – FedEx Corp. (NYSE: FDX) and the National Basketball Association today announced an extension of their U.S. strategic marketing alliance, which makes FedEx the “Official ...
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FedEx Readies for First Ever PGA TOUR Playoffs for the FedExCup
MEMPHIS, Tenn., Aug. 22, 2007 – On Thursday, the first ever PGA TOUR Playoffs for the FedExCup will kick off at The Barclays in New York. Here, the world’s best golfers will begin competing for the FedExCup culminating in Atlanta on Sept. 16, 2007 at THE TOUR Championship presented by Coca-Cola ...
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The FedExCup Trophy by Tiffany & Co.
Tiffany & Co. has created the FedExCup Trophy, an award designed for the PGA TOUR's new season-long points competition, where one definitive champion will be crowned. The goal of greatness is crafted into every detail of this valued award.
• 2007 is the first year the PGA TOUR will award the ...
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FedEx Launches New Advertising Campaign Featuring Koji Murofushi and Team FedEx
Tokyo, Japan, July 23, 2007 -- FedEx Express (FedEx), a subsidiary of FedEx Corp. (NYSE: FDX) and the world’s largest express transportation company, today launched a new advertising campaign in Japan that features Olympic gold medalist hammer thrower Koji Murofushi as the leader of a group of superheroes called Team ...
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The FedEx Cup Explained
In 2007, the PGA TOUR enters a new era in golf with an exciting season-long points competition called the FedExCup. This competition, spanning 37 weeks, will dramatically change the PGA TOUR, offering fans a new competitive element while giving the sport a more defined "season."
The PGA TOUR season will now ...
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FedEx scores Heineken Cup & European Challenge Cup sponsorships
Paris, 3 October 2006 - FedEx Express, the world's largest express transportation company, and ERC, the organiser of rugby’s Heineken Cup and European Challenge Cup, have signed an official sponsorship agreement for a period of three years. The agreement, signed today in Brussels, takes immediate effect for the 2006 / ...
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