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Term: "sports"

Marketing and Advertising

FedEx is known for our award-winning advertising and prestigious sport sponsorships. The reliability, speed, leadership, excellence and global reach that characterize FedEx are reflected in our sponsorships and emphasized in our advertising.   Advertising Demonstrating FedEx’s reliability by sketching entertaining caricatures of the business world has been the strategy of some of our best-known ...
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FedEx China Launches Live to Win Campaign to Support China Badminton Team Success

BEIJING, Dec. 27, 2007—FedEx Express (FedEx), a subsidiary of FedEx Corp. (NYSE: FDX) and the world’s largest express transportation company, joined with the China National Badminton Team (CNBT) today to announce the launch of a new branding cooperation campaign namedLive to Win. The new initiative builds on the leadership of ...
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Virginia Tech to Face Kansas in 2008 FedEx Orange Bowl

Miami, Fla. (www.orangebowl.org) – The #3 Virginia Tech Hokies (11-2), the Atlantic Coast Conference (ACC) Champions, and #8 Kansas Jayhawks (11-1) will meet in the 74th Annual FedEx Orange Bowl to be played January 3, 2008 at Dolphin Stadium.    The match-up features a classic showdown between the nation’s second ranked ...
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Gift From FedEx Will Redesign Tiger Baseball Stadium

August 2, 2007 - Memphis, Tenn. - University of Memphis Athletic Director R.C. Johnson announced today that FedEx Corp. (NYSE: FDX) has agreed to make a $3 million donation to athletics which will be used to redesign the Tigers' baseball stadium at the University's Park Avenue campus. The upgraded facility will ...
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