Why Sports? FedEx on Brand Values and the Win-Win in Sports Marketing
MIAMI, DECEMBER 2007 - Large corporations spend tens of millions of dollars of their marketing budget on sports sponsorships, and there is no slow-down in that kind of spending anywhere in sight.
Why? Clearly, visual association with international sports events brings a sponsoring company high visibility and brand exposure. When done ...
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Rajesh Subramaniam
Senior Vice President, International Marketing, FedEx ServicesAs Senior Vice President of International Marketing for FedEx, Subramaniam guides the company’s marketing plans and new service opportunities abroad and manages the international customer experience.
A self-proclaimed “Citizen of the World,” Subramaniam believes strongly in the possibilities of globalization. He also understands the complex ...
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FedEx Express Enhances Express Freight Service
MEMPHIS, Tenn., March 5, 2007—FedEx Express, a unit of FedEx Corp. (NYSE: FDX), is increasing the reach of its FedEx International Priority Freight service to cover more than 130 countries and is significantly enhancing its domestic FedEx Express Freight service.
FedEx Express Freight is a time-definite, premium airfreight service for domestic ...
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