FedEx Launches Global Advertising Campaign
Campaign Highlights FedEx Role in Enabling Market Access
[Tokyo Japan, February 15, 2008]—FedEx Express (FedEx), a subsidiary of FedEx Corp. (NYSE: FDX) and the world’s largest express transportation company, today announced the launch of a new global advertising campaign.
The campaign, titled “Behind the Scenes,” reinforces how FedEx helps customers access market opportunities—globally and locally—around the world. Beginning today, the campaign will be introduced in Japan. This campaign has been launched in Hong Kong, China, Singapore, Taiwan and Korea as well as in several other strategic markets around the world
“Since its inception, FedEx has established itself as one of the most respected and admired companies in the world—and in many markets, the FedEx brand is a household name that has come to stand for reliability and speed,” said Rajesh Subramaniam, senior vice president, International Marketing, FedEx Services.
“This new advertising campaign extends the strong legacy of the FedEx brand globally by reinforcing our commitment to delivering an outstanding customer experience consistently around the world.”
The “Behind the Scenes” campaign creatively illustrates key themes: Access, Success and Growth. Through the lens of these themes, the campaign captures how organizations engage the global marketplace today, and the role that FedEx plays in helping its customers realize potential opportunities—whether those prospects are in their local communities or around the globe.
In addition to the ads, the “Behind the Scenes” campaign comes to life online at: experience.fedex.com/jp (Japanese).
“Ever-expanding access has allowed businesses and individuals to engage in the global marketplace in new ways and more rapidly than ever before,” said Malcolm Sullivan, vice president of Marketing, FedEx Express, Asia Pacific. “This campaign captures how FedEx helps our customers succeed in this dynamic market environment by reinforcing our expertise and commitment to helping our customers achieve their business goals.”
The ads will be implemented in strategic print and online media in multiple languages and will be rolled out in key markets around the world, including the U.K., France, Germany, Italy, India, Hong Kong, China, Singapore, Taiwan, Korea, Japan, Mexico, Brazil and Canada.
To preview the new FedEx ads and learn more about the campaign, visit http://news.van.fedex.com/HALO.
