Press Release
New FedEx Television Commercials Show New Take on China’s Challenges
FedEx Express (FedEx), a subsidiary of FedEx Corp. (NYSE: FDX) and the world’s largest express transportation company, today announced the launch of three new TV commercials in September that take a humorous look at the challenges of getting packages delivered on time in China – and how FedEx can make a difference.
Airing in nine countries in Asia Pacific, including Australia, Hong Kong, Korea, Malaysia, Indonesia, Philippines, Singapore, Taiwan, and Thailand, the new commercials highlight the commitment of the FedEx delivery team to resolve the complexities and uncertainties for customers when shipping to China. Also, the three commercials, which are part of the ongoing FedEx WeLiveToDeliver brand campaign, feature a lighthearted comparison of unnamed couriers who are lacking the real skills to get the job done – and how their FedEx counterparts succeed.
These TV commercials featured Chinese society and culture with witty stories to highlight FedEx’s differentiated services.
In "Zhang,” a messenger tries to deliver a package to Mr. Zhang at the factory – not realizing just how many people there are named Zhang. In “Hard Road to Cross”, a local messenger is stymied when he tries to cross a typical Chinese road – where everything from trucks to bamboo poles get in the way – while the FedEx courier knows a better way.Meanwhile, in "Keep Guessing,” it is only the FedEx courier who knows which of China's hundreds of dialects can truly serve the customer.
"FedEx gets packages to more than 200 cities in China on time and we are showing everyone what it takes to get that done successfully," said Malcolm Sullivan, vice president, Marketing, FedEx Asia Pacific. "China is central to our Asia Pacific strategy, and these China-focused commercials demonstrate the FedEx WeLiveToDeliver spirit by focusing on FedEx employees who really have the know-how to get your packages to the right place, on time."
These TV commercials will be launched starting with ‘Mr. Zhang’ on September 1st in Korea and ‘Hard Road to Cross’ will be following. FedEx new TV commercials are available on website at www.fedex.com/kr.
About FedEx Express
FedEx Express is the world's largest express transportation company, providing fast and reliable delivery to every U.S. address and to more than 220 countries and territories. FedEx Express uses a global air-and-ground network to speed delivery of time-sensitive shipments, by a definite time and date with a money-back guarantee.
About FedEx Corp.
FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of US$35 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brands. Consistently ranked among the world’s most admired and trusted employers, FedEx inspires its more than 280,000 employees and contractors to remain “absolutely, positively” focused on safety, the highest ethical and professional standards, and the needs of their customers and communities. For more information, visit news.van.fedex.com.
FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of US$35 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brands. Consistently ranked among the world’s most admired and trusted employers, FedEx inspires its more than 280,000 employees and contractors to remain “absolutely, positively” focused on safety, the highest ethical and professional standards, and the needs of their customers and communities. For more information, visit news.van.fedex.com.
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