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FedEx is known for our award-winning advertising and prestigious sport sponsorships. The reliability, speed, leadership, excellence and global reach that characterize FedEx are reflected in our sponsorships and emphasized in our advertising.
Advertising [1]
Demonstrating FedEx’s reliability by sketching entertaining caricatures of the business world has been the strategy of some of our best-known ad campaigns.
- “Absolutely, Positively Overnight” – 1978 – 1983
- “It’s not Just a Package, It’s Your Business” – 1987 – 1988
- “Our Most Important Package is Yours” – 1991 – 1994
- “Absolutely, Positively Anytime” – 1995
- “The Way the World Works,” 1996 – 1998
- “Be Absolutely Sure,” 1998 – 2000
- “This is a Job for FedEx,” 2001 – 2002
- “Don’t worry, there’s a FedEx for that,” 2002 – 2003
- “Relax, it’s FedEx,” 2004 – 2008
- "We Understand," 2009-present
Where can you find virtually everything your small business needs? Watch the new FedEx ads to find out. [2]
Sports Marketing [3]
Speed, teamwork and precision - just what FedEx has in common with championship-caliber sports sponsorships.
- FedEx and the NFL [4]
- FedEX and the NBA [5]
- FedExCup [6]
- FedExField [7]
- FedExForum: NBA Arena [8]
- FedEx Orange Bowl [9]
- FedEx Racing [10]
- FedEx and Southern Heritage Classic [11]
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Summary:
FedEx is known for its award-winning advertising and prestigious sport sponsorships. The reliability, speed, leadership, excellence and global reach that characterize FedEx are reflected in our sponsorships and emphasized in our advertising.
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