FedEx, a subsidiary of FedEx Corp. (NYSE: FDX) and the world’s largest express transportation company has been officially named as a Business Superbrand in the influential annual survey that identifies the UK’s strongest business-to-business brands.
As well as achieving a place in the top 20 Business Superbrands, FedEx also topped the Courier, Delivery and Postal Services category. Independently coordinated by The Centre for Brand Analysis, the annual Business Superbrands survey considers thousands of brands that are judged by both an Expert Council and over 2,000 individual business professionals from across the UK. The brands are assessed on three key criteria: quality, reliability and distinction.
The official top 20 Business Superbrands for 2014 are:
1. Visa 6. Microsoft 11. Bosch 16. PayPal
2. Google 7. BP 12. American Express 17. Barclaycard
3. Apple 8. Samsung 13. Rolls-Royce Group 18. BT
4. MasterCard 9. Virgin Atlantic 14. FedEx 19. DHL
5. British Airways 10. Shell 15. Royal Mail 20. Caterpillar
The Business Superbrands survey has been compiled annually since 2001 and is the benchmark B2B brand barometer. Concurrent with this survey, Superbrands UK also published the 2014 Consumer Superbrands listing topped by British Airways.